Hi I'm Lacey

 

I help founders, executives, and entrepreneurs bring clarity, structure, and intention to the way their business actually runs, and how it’s communicated to the world.

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Through Pink Collar Strategies, I work as a virtual executive assistant and strategic operations partner, operating in the space between vision and execution, where things often get messy, overwhelming, or stuck.

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My background as a high-performing Executive Assistant trained me to think in frames of: anticipating needs, protecting time, organizing information, and keeping the big picture intact while managing the details that quietly hold everything together.

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Alongside that, my work in communication, positioning, and website development focuses on helping clients articulate what they do, why it matters, and how to present it with confidence. I specialize in shaping ideas, refining copy, and highlighting the parts of your business that deserve to be seen, so your online presence reflects the caliber of your work.

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Whether I’m organizing your inbox, streamlining systems, refining client communication, or shaping a website narrative, my goal is the same: to make your work feel lighter, clearer, and more aligned with the direction you’re building toward.

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Pink Collar Strategies is a nod to the often invisible labor that keeps businesses moving: the thinking, coordinating, translating, and care-oriented work that deserves structure, respect, and strategy.